Mighty Kids Supplements Ireland Limited, CRO number 814625 (“MKS IE”, “we”, “us” or “our”) takes your privacy very seriously and is committed to protecting your personal data. This Privacy Policy informs you as to what personal data we collect, how and why we use this information and the safeguards we put in place to protect data collected.
It is important that you read this Privacy Policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements any such other policies and is not intended to override them.
This Policy is based on Regulation (EU) 2016/679 (“GDPR”) of the European Parliament and of the Council of 27 April 2016.
Who We Are and Who is Responsible for Your Personal Data
MKS IE is the controller of your personal data. We have appointed a Privacy Manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the Privacy Manager using the details set out below. In the Privacy Manager’s absence please contact the Deputy Privacy Manager.
Our contact details are:
Full name of legal entity: Mighty Kids Supplements Ireland Limited
Name of Privacy Manager: James Hyland
Email address: [email protected]
If you have any concerns, we would appreciate the chance to hear from you first. However, you also have the right to lodge a complaint with your local supervisory authority. Our lead supervisory authority is the Irish Data Protection Commission (www.dataprotection.ie). They may be contacted through their website.
Personal Data that We Collect
Personal data means any information relating to an identified or identifiable natural person. Personal data we collect and hold includes:
- Identity and contact details, including names, date of birth, email address and billing address
- Financial data, including bank account and payment card details
- Order and transaction details
- Technical data, including IP address, browser type and version
- Profile Data, including your orders and enquiries made by you, your interests, preferences, feedback and survey responses.
- Usage Data, including information about how you use our website and services.
- Marketing and Communications Data, including your preferences in receiving marketing from us and our third parties.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
While our products are made for children and teenagers, they are sold to adults. As such, we do not expect to collect the personal data of anyone under the age of 16 years old. If you believe a child under 16 has provided us with personal information, please contact us and we will delete it.
We also do not collect any Special Categories of Personal Data, which includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data.
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.
Sources of Personal Data
We collect personal data:
- Directly from you: for instance, through account creation, reviews, newsletter signs ups
- Automatically: through cookies we or our service providers set
- Indirectly from you: through your browsing activity while on our website
How and Why We Use Your Personal Data
The purposes for which we collect and hold your information are set out in the table below, alongside the categories of data involved and the lawful basis we rely on.
| Purpose | Type of Data | Lawful Basis |
| Create and manage account with us or to register you as a new customer | Identity; Contact; Profile | Contract – Art 6(1)(b) |
| Provide products/services, i.e process and deliver your order, manage payments and charges, and collect money owed to us | Identity; Contact; Financial data; Transaction details; Marketing and communications | Contract – Art 6(1)(b) Legitimate interests – Art 6(1)(f) (to recover debts due to us) |
| Conduct checks to identify/verify your identity so as to prevent fraud | Identity; Contact; Technical data; Transaction data | Legitimate interests – art 6(1)(f) (to prevent fraud) |
| Enforce or defend legal claims | Identity; Contact; Transaction details; Marketing and communications; Technical data | Legitimate interests – art 6(1)(f) (to protect and defend our rights) |
| Manage our relationship with you, including notifying you of changes to our terms or privacy policy, and asking you to leave a review | Identity; Contact; Profile; Marketing and communications | Legitimate interests – art 6(1)(f) ( to keep you informed of important changes and to obtain feedback) Legal obligation – Art 6(1)(c) (where we are required to notify a change) |
| Enable you to partake in any prize draw, competition or surveys | Contact; Profile; Usage; Marketing and communications | Consent – Art 6(1)(a) |
| Administer and protect our business and website (troubleshooting, testing, system maintenance) | Identity; Contact; Technical data | Legitimate interests – Art 6(1)(f) (to keep our website and systems running securely and reliably) |
| Use data analytics to improve our website, products, marketing, customer relationships and experience | Technical data; Usage | Consent – Art 6(1)(a) (for analytics set via non-essential cookies) Legitimate interests – Art 6(1)(f) (for insights from aggregated data which improve our products) |
| Make suggestions and recommendations about products that may interest you | Identity; Contact; Technical data; Usage Profile | Consent – Art 6(1)(a) |
Please note that you may withdraw consent to marketing at any time by contacting us.
We also do not make decisions producing effects about you based solely on automated processing.
Who has Access to Your Data
We share personal data only where necessary, with:
- Service providers who act on our instructions: payment service providers, warehouses, delivery companies, website hosts and marketing agencies which aid us in promotional work. We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.
- External auditors in relation to the audit of our accounts
- Professional advisors, such as lawyers, who are under obligations of confidence
- Law enforcement agencies, courts, tribunals and regulatory bodies for the completion of regulatory or legal obligations
- For business transfers, such as in connection with any merger, sale of Company assets, financing or acquisition of all or a portion of our business to another company. Your personal information will be anonymised but this may not always be possible.
How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfil the purposes for which it has been collected, including to serve our legitimate interest, legal or business purposes. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Cookies
Our website uses cookies, which are small text files stored on your device to remember your preferences and recognise your device. Beyond essential cookies which are required for the website’s functionality, our website primarily uses analytical cookies and advertisement cookies. For all non-essential cookies, we ask for your consent through our cookie banner before we set them.
Analytical cookies allow us to understand how visitors interact with the website. Information collected may include the number of visitors to the site and where visitors have come to the website from. The data collected does not contain any personally identifiable information.
Advertising cookies allow us to analyse the effectiveness of ad campaigns and provide you with customised advertisements. These cookies are also used to limit the number of times you see an advertisement. Information collected may include the type of device, the pages visited and interactions with websites.
Enabling these cookies is not strictly necessary for the main functions of the website to work, but it will provide you with a better browsing experience. If you do not wish to have cookies placed on your browser, you can set your browser to refuse all or some browser cookies. Do note that if you disable or refuse cookies, some parts of this website may become inaccessible or may lose some functionality. Please note that some cookies may be placed by third party service providers who perform some of these functions for us.
Your Rights as a Data Subject
Under the GDPR, you have the following rights in respect of your personal data:
- Right of access: the right to obtain confirmation that your data is being processed and be provided with a copy of your personal data
- Right of rectification: the right to have inaccurate or incomplete personal data corrected
- Right to be forgotten: the right to have us erase your personal data – only available in certain circumstances
- Right to restriction of processing: the right to restrict the processing of your personal data, subject to certain condition
- Right of portability: the right to receive the personal data you provided to us in a in a structured, commonly used and machine-readable format, and transmit that data to a third party – only available in certain circumstances
- Right to object: the right to object to certain types of processing, such as for direct marketing purposes
- Automated decision-making rights: the right to say no to decisions based solely on automated processing
- Right to withdraw consent: if you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time
To exercise any of these rights, please contact us at [email protected]. We will try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. You may exercise these rights without any charge. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.
Data Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. However, no system is completely secure and we cannot guarantee absolute security.
International Transfers of Data
The data we collect from you is stored in Ireland, but it may also be transferred outside of the European Economic Area (“EEA”) to our parent company MKSL in the UK or to other countries. Transfers to the UK are covered by the European Commission’s adequacy decision for the UK, which recognises the UK as providing an adequate level of protection until 27 December 2031. For transfer to any other country, we will ensure that your data is only transferred to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
For a recipient in the United States that is self-certified under the EU-US Data Privacy Framework, we may instead rely on that framework’s adequacy decision.
Changes to Privacy Policy
We may change this Privacy Policy from time to time. The date the Policy was last revised is included at the top of the page. When significant changes are made, we will take steps to inform you, for example by including a prominent link to a description of those changes on our website for a reasonable period or by other means, such as email.
How to contact us
You can contact us by post or email if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Mighty Kids Supplements Ireland
C/O Accounting Bureau
The Black Church
St. Mary’s Place
Dublin 7, Ireland
D07 P4AX
